We are
a boutique law
firm specialized

in business transactions
and competition law.

Serranomartinez is a boutique law firm, specialized in business transactions, competition law and corporate law.

The firm advises and represents domestic and foreign clients in various sectors of the economy, including the oil, banking, retail, infrastructure, aviation, foods and new technologies industries.

Our Principles:


We believe excellent legal advice should be rigorous and solid, but presented as simply as possible to clients. They should fully understand their alternatives and the reasons behind them.


We are a team of specialized attorneys. We work in cases where we can provide the best service to clients.


We make sure recipients of our legal services have a concrete-workable recommendation from us.

Juan Diego Martínez García



Before founding SerranoMartinez in February of 2017, Juan Diego worked as senior associate in the corporate and M&A team of one of the largest firms in Colombia (Philippi Prietocarrizosa Ferrero DU & Uría (2012 - 2016) and Leal Angarita & Asociados (2010-2012)).

He also worked as legal subdirector of the Air Transport Association in Colombia (ATAC) (2007-2009), as well as a lawyer of the Superintendence of Industry and Commerce (2005-2006). He has published articles in different specialized law reviews and is lecturer of contracts at Javeriana University.

Juan Diego has been recognized in “The Legal 500” for heading one of the leading practices in Colombia for corporate law and M&A. 

Lenguages: Spanish - English - German


J.D. Javeriana University.
J.D. University of the Basque Country in Spain.
Specialist in International Business Law at Universidad de los Andes.
Master of Laws (LL.M.) from the University of New York (NYU Law School

Felipe Serrano Pinilla



Felipe focuses his practice in competition law and corporate litigation.

Before founding SerranoMartinez, Felipe was Chief Advisor at Colombia’s Antitrust Agency (Superintendencia de Industria y Comercio - SIC), as well as Deputy Head of the Agency. At the SIC Felipe was in charge of heading decisions on competition law cases, including cartels, abuses of dominance and mergers. He has also worked at the litigation department of major Colombian law firms in competition law cases and complex litigation matters. He is Adjunct Professor of Competition Law at Javeriana, Andes and Externado Universities in Colombia. He was a Member of the Expert Commission appointed by the President of Colombia in 2015 to reform Colombia’s antitrust leniency regime. He has published papers in different law reviews and is a frequent speaker at national and international events related to his areas of practice. Felipe is admitted to practice in Colombia and the State of New York, USA. 

At Serranomartinez Felipe represents and advises major companies in competition law matters, including clients in the oil and gas, retail, airline, ports, high-tech and beverages sectors. Felipe has been recognized by The Legal 500 for heading one of the leading Competition Practices in Colombia. 

Lenguages: Spanish - English


JD Universidad Javeriana, 
Specialist in Commercial Law Universidad Javeriana
Specialist in Administrative Litigation from Universidad Externado
LLM in Antitrust and Trade Regulation from NYU Law School 
Mater in Public Policy from Oxford University (Chevening Scholar)

Anamaría Rico



Anamaría focuses her practice on competition law, mainly in legal advice and resolution of disputes in matters related to unfair competition and anti-competitive practices with the National Competition Authority (Superintendence of Industry and Commerce).

Before joining SerranoMartinez, Anamaría handled complex antitrust investigations at Colombia´s Competition Authority. She participated in important decisions to sanction cartels and in the application that was first given to the antitrust leniency regime. Anamaría combines a solid legal background with a practical approach acquired during her time at the agency.

Anamaría was awarded with an academic excellence scholarship granted by Universidad del Rosario to study her Bachelor of Laws and graduated as a lawyer with a minor in commercial law. She has a postgraduate degree in commercial law from Universidad de los Andes.

As an associate in SerranoMartinez, Anamaría has advising major companies in competition law matters.

Lenguages: Spanish - English


J.D. Universidad del Rosario.

Specialist in Commercial Law from Universidad del Rosario.

Antonio Gómez



Antonio focuses his practice in corporate law and state planning. He has a Bachelor of Laws with a minor in commercial law from Universidad del Rosario, and a postgraduate degree in financial and economic law from the same institution.

Over the last few years, Antonio has advised companies and financial institutions on corporate and financial cross-border matters, including on the preparation, review and negotiation of loan agreements, shareholder agreements, joint venture agreements and many other types of contracts.

Antonio has also advised national and international clients on the incorporation and operation of investment vehicles in Colombia and other jurisdictions, corporate reorganizations, pre–merger authorizations before Colombian authorities, legal due diligence, among other corporate and financial activities.

Before joining SerranoMartinez, Antonio worked as an associate in the firms Philippi Prietocarrizosa Ferrero DU & Uría, and Cardozo Coral & Abogados in the Financial Services Practice team.

He has been a teaching assistant in Commercial Law and has participated in the preparation of articles and books published by the Universidad del Rosario.

Lenguages: Spanish - English


J.D. Universidad del Rosario
Specialist in Financial and Economics Law from Universidad del Rosario

Maria Camila Cárdenas



Maria Camila is a member of the litigiation and arbitration practice at SerranoMartinez, and specializes in corporate and competition litigation, as well as in national arbitration proceedings.

Maria Camila represents and advices a wide range of clients as private companies in commercial matters, including corporate and financial law, shareholders disputes, insolvency and bankruptcy proceedings. She also represents and advises clients in competition and trademarks litigation before judicial and administrative authorities. She provides accompaniment in all phases of the litigation from the investigation, pleadings, and discovery through the pre-trial, trial, settlement, and appeal processes.

Before joining in SerranoMartinez, Maria Camila worked as an associate in G.Herrera &Associates, in comercial and financial litigation before domestic courts and other kinds of adversarial legal proceedings such as arbitrations and mediations, representing companies in the financial sector.

Lenguages: Spanish - English


J.D. Universidad del Rosario-
Specialist in Financial and Economics Law from Universidad del Rosario.

Mateo Gómez



Mateo graduated Cum Laude from Universidad de los Andes and has extensive experience in M&A and banking and finance law.

Between 2015 and 2016, Mateo was a lawyer for the Vice Presidency and the General Secretary of Leasing Bancoldex S.A. In 2016, Mateo was a lecturer in the annual meeting of the Latin American Association of Law and Economics (ALACDE) in Santiago de Chile.Between 2016 and 2017, he was a lawyer at the firm Philippi Prietocarrizosa Ferrero DU & Uría, where he advised local and foreign clients in M&A, corporate matters and in the structuring of public tender offers and other matters in capital markets, including the acquisition of Isagen S.A. E.S.P., one of the largest energy companies in Colombia, by Brookfield Asset Management LLC. He also advised Grupo Argos in the acquisition of a 45% stake in Odinsa S.A. through the first exchange public tender offer in Colombia.

As an associate lawyer in Serranomartinez, Mateo has advised local and foreign clients in cross-border M&A transactions and corporate litigation matters.

Lenguages: Spanish - English - German


Cum Laude J.D. Universidad de los Andes

Verónica Bersh



Verónica is a law student at Universidad de los Andes and is currently finishing her ninth semester. She completed a semester abroad at the Carlos III University of Madrid. Through her late semesters, Verónica has focused her interest in Antitrust law and Public Policy. She has also been working as a teaching assistant of Antitrust law and Procedural Law classes. 

Before joining the team, Verónica made her academic practice in Antitrust Law at SerranoMartinez.

As a paralegal in SerranoMartinez, Verónica focuses her professional practice in Antitrust Law.

Languages: Spanish - English.


Law student at Universidad de los Andes

Nicolás Arenas Gutiérrez


Nicolás is a Law student from the Pontificia Universidad Javeriana. He made an academic exchange program of Law at the Universitat Autónoma in Barcelona / Spain. Nicolás has enforced his studies in Corporate and Commercial Law.

As a student, he is monitor of Bienes II lecture, member of the investigation group of Private Law and investigation group of Corporate Law of the Pontificia Universidad Javeriana. Currently he is making his emphasis of the degree in business law.

Before joining the group, Nicolás worked on a commercial company helping in the negotiation of different agreements and the corporate structuring of the company itself. Also, he made his internship on corporate law at SerranoMartinez.

Lenguages: Spanish - English


Law student from the Pontificia Universidad Javeriana.

Business transactions (M&A) and corporate law.

  • Drafting, negotiation and closing of contracts for the acquisition of companies or assets;
  • Corporate transactions, including mergers, spinoffs and capitalizations;
  • ​Drafting, negotiation and closing of commercial contracts including distribution agreements, shareholders' agreements, joint ventures, and corporate governance;
  • ​Advising companies, partners or shareholders in corporate litigations with the Colombian Superintendency of Companies, Arbitral Tribunal, and other Courts;
  • Advising partners and shareholders in negotiations related to corporate conflicts and corporate litigations;
  • Diagnostic and implementation of structures for the protection and optimization of family and corporate estates;
  • Structure and implementation of family protocols and corporate governance instruments.

Antitrust and Unfair Competition.

  • Identification and analysis of alleged anticompetitive conduct or unfair competition acts;
  • Representation in investigations for alleged anticompetitive conduct;
  • Representation of companies in judicial proceedings and arbitration proceedings related to competition law matters
  • Representation of companies in merger review processes;
  • Representation of companies and directors in investigations for alleged violations of consumer protection law and data protection law.

How can
we help

¿En qué lo podemos ayudar?

T: (+571) 552 2344 /48
E. Info@serranomartinez.com
D: Calle 76 # 8 – 28
Bogotá, Colombia

Español | English